Brand identity
A brand your customers recognise at a glance, in Arabic and English.
Get your free growth audit
A free written audit of your brand, website and social media.
You get a name if you need one, a logo drawn in Arabic and Latin together, and your own colours, type and pattern. You leave with guidelines and templates your team can use on its own, so every sign, box and post still looks like the same company.
- Timeline
- 3 to 5 weeks
- Price
- Fixed, quoted after a free audit
- Languages
- Arabic and English
Is this for you?
- You are launching, and the name, the logo and the Arabic version are not decided yet.
- You have a logo but no system, so every new design starts an argument.
- Your Arabic and your English look like two different companies.
What you get
Name and core message
If you need a name, you get one that works in Arabic and English. Either way you get a tagline and a one-line description of what you do.
Logo in Arabic and Latin
One mark drawn for both scripts as a pair, never one copied from the other, in every version you need: full, compact and icon, on light and dark backgrounds.
Colour, type and pattern
The palette, a typeface for each language, and a pattern that makes the brand recognisable even without the logo.
Art direction
How photography and illustration should look, so a new shoot or a new post still belongs.
Guidelines and templates
A guide your team can follow, and ready templates for what you make most: posts, documents and signage.
Every file, organised
Print, screen and editable source files, named so anyone can find the right one.
How it works
You start with a free growth audit of what you already have, and a fixed price. Then:
Discovery
Week 1
You get a clear brief on what your brand must say, built from conversations with you and, where we can, your customers.
Directions
Week 2
You see two or three distinct directions on real things, like your sign, your box and your post. Never on a blank page.
Refinement
Weeks 3 to 4
The direction you choose, developed in Arabic and Latin together, with its colours, type and pattern.
System and handover
Weeks 4 to 5
You receive the guidelines, the templates and every file, plus a session that shows your team how to use them.
Related work
Bin Mohammed Omani SweetsFood & Beverage · 2026What we did: Brand strategy · Arabic logotype · Pattern systemView the case study
LINNÉFood & Beverage · 2026What we did: Visual identity · Bilingual logotype · Colour & patternView the case study
DallehFood & Beverage · 2025What we did: Visual identity · Bilingual logotype · IllustrationView the case studyQuestions about brand identity
Can you design in Arabic first, not as a translation?
Yes. Bin Mohammed, on this site, is a fully Arabic calligraphic identity for a Muscat halwa house, with no Latin version at all. When the Arabic is drawn after the Latin, it copies letter shapes that were never designed to connect. Drawn first, the Arabic sets the proportions, and the Latin is drawn to match.
How much does a brand identity cost?
Three things decide it: whether you need a name, how many languages the system has to carry, and how many items you want it designed onto, such as signs, packaging or uniforms. You get a fixed price after your free growth audit, and it only moves if the scope does.
What do you need from us?
A few answers from whoever makes the final decision, anything that already exists, such as an old logo, photos or the way you describe yourselves, and an honest picture of who your customers are. We do the rest of the research.
What happens after the handover?
You own the logo, the guidelines, the templates and the source files. Typefaces are licensed rather than owned. If you want us to keep designing with it, we quote that separately, but the system is built so that you do not have to.
Want this for your business?
Tell us what you're making, and you'll get a plan, a timeline and a fixed price back, at no cost.
Free, no obligation, and you get the plan whether or not you hire us.